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April, 2013  // Posts published in April, 2013

From Paid Reviews To Paying To Read Reviews?

Many of you remember the fairly recent scandal around paid reviews, right? If not here’s an article the New York Times did. In short, the whole publishing world was up in arms, no one knew what was true and what wasn’t, books were supposedly becoming best sellers thanks to massive amounts of overwhelmingly positive reviews;...

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Confusing Your Legacy With Your Meal Ticket

I know I kvetch a lot about author expectations, best seller lists, and the downhill spiral traditional publishing is on, and well, so much more, but this weekend I was reminded that it’s sometimes so much simpler than that. I was at another author event this past weekend, which, as regular readers know, usually spawns...

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The Most Overused Words in Publishing

  Like any industry, publishing gets its share of buzz words. The problem with buzz words is that they quickly become overused and you go from what started as a great key word, search, and PR term for a publicity campaign to something that makes you sound like a desperate idiot. Sorry, it’s harsh but...

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Bizarre Love/Hate Relationships With Fans

A client came to me this weekend with an issue. And it’s a weird one, well, at least not one the average, sane reader would expect, but of course it’s nothing I haven’t dealt with before. So the client that called me this weekend, just as I sat down to coffee with a girlfriend of...

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