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August, 2013  // Posts published in August, 2013

Ask Christina George About The Book Publishing Industry

Have questions about what it’s like behind the scenes of book publishing? Are you an author looking for some tips? Dying to know more about Kate, Mac, Nick or Grace? I’m an open book from August 30, 2013 through September 27, 2013 on Goodreads so please join our group and send me your questions and...

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I’d Rather Be Naked

So I’m getting ready to publish Shelf Life, Book Two of The Publicist (woo hoo!) and was speaking with a friend of mine about the perils of being an author. This is a new thing to me as you may have gleaned from my blog. Mostly I’m a marketing person, well a publicist to be...

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The New Era Of McMarketing

I have a lot of friends who run their own book publicity and marketing firms, and as much as I bitch and moan sometimes about working for ‘the man’ at a large publisher, with all the red tape and corrupt standards, I don’t envy the dog and pony show my friends have to put on...

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The Publicist Trailer Won An Oscar!

Okay, so this is amazing, we won a Best Cinematography “Oscar” for our trailer! If you haven’t seen it, ahem, it’s on the home page. Check out How To Make, Market and Sell EBooks to view the other awesome videos that won!

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Professionalism and Coherency are Not an Option when Marketing Your Book

Ok, I just got an email pitch that gave me a headache. I see a lot of pitches in my line of work, some of them exceptionally good and others that are, well, not so much. I am always astounded at how often people think they can just throw something out there and hope for...

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It’s All Jeff Bezos’ Fault

BREAKING NEWS UPDATE: Yet another reason to blame the world problems in Bezos, he just bought a newspaper. I can hear it now: “Oh, God, there goes print!” Well maybe, or perhaps now the Washington Post can breath a sigh of relief because here’s the thing: now they no longer have to be profitable. That...

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