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Industry stuff  // Browsing posts in Industry stuff

Are you a Street Vendor or an Author?

When you live in New York you see a lot of street vendors. Some of them are pretty stable people, you know they have their carts, they are where you expect them to be every day. They know your name, make a special effort to remember your order, etc. But then there are those vendors...

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Ask Christina George About The Book Publishing Industry

Have questions about what it’s like behind the scenes of book publishing? Are you an author looking for some tips? Dying to know more about Kate, Mac, Nick or Grace? I’m an open book from August 30, 2013 through September 27, 2013 on Goodreads so please join our group and send me your questions and...

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Professionalism and Coherency are Not an Option when Marketing Your Book

Ok, I just got an email pitch that gave me a headache. I see a lot of pitches in my line of work, some of them exceptionally good and others that are, well, not so much. I am always astounded at how often people think they can just throw something out there and hope for...

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The Scary Power Of Useless Information

Tis the season for events! Those of you that stop in here regularly are probably trying to remember what I wrote about before event season kicked in and I’m sort of with you on that, instead of ruminating on topics that have bothered me for years I now have fresh material to drive me to...

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The Most Overused Words in Publishing

  Like any industry, publishing gets its share of buzz words. The problem with buzz words is that they quickly become overused and you go from what started as a great key word, search, and PR term for a publicity campaign to something that makes you sound like a desperate idiot. Sorry, it’s harsh but...

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Marketing Budgets VS. Shopping Excursions

As much as I sometimes kvetch about the publishing industry, my job and trying to maneuver around outrageous client egos, my friends in the freelance publicity sector always know how to shake me out of moments of self-pity with a good laugh. When it comes to marketing and publicity budgets I should really feel grateful...

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Traditional Publishing: Innovation At Glacial Speed

I’ve been attending the Tools of Change for Publishing conference in New York this week and aside from the great parties and much needed carbo-loading on hot bread sticks at the lunch today, there was some genuinely fantastic information and really great conversations taking place. If you weren’t able to attend the event and aren’t...

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The Art of the Acknowledgement

Rarely is the acknowledgement page something authors look forward to writing. Sure, saying thank you to those who played a major role in getting your book to market may seem like a simple task, but for those of you that haven’t had to do this before, you can’t imagine the stress it causes. We’ve all...

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Can publishing survive without its last book superstore?

Barnes & Noble has been all over the news since the holidays. Their eBook sales were down 10 percent, their stock has been down, and they’ve officially announced that they plan to close 200 stores in the next decade. Grim. But like, Borders grim? Some say the bookstore is vital to the publishing industry as...

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Will self-publishing take over?

Digital Book World was this week in New York. I’m sure a number of you attended, and likely even more of you caught wind of everything that was going on via Twitter – which was exploding. One hot topic that really caught my attention, and everyone else’s it seems, was self-publishing. And that fact that...

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